Textual Analysis - Hot Fuzz Poster

Hannah -

This film poster is from the film ‘Hot Fuzz’ which was released in 2007 and directed by

The main background colour is black which connotes darkness and drama. The bright light shining on the two protagonists shows that they are under the spotlight and perhaps under some kind of pressure. The way half of their faces are in darkness and other half in such a bright light shows conflict and two sides within their personalities and maybe their situations.  The refection of the typical London scene in the sunglasses gives the film a context and shows where it is based.

The surly faces with steely expressions shows a resolute and determined attitude. The toothpicks in their mouths, connotes a need for a hard attitude and also shows their masculinity.  It is also copying the style in a humorous way to exaggerate the stereotype of ‘hard men’.

The font for the film title is bold and blocky and connotes masculinity. The darkness at the corners also mirrors the dark and light contrast on their faces. The reason I choose this poster to analyse was because the the high key lighting and close up on their faces. The posters connotations of masculinity makes it appeal more to a male audience, however the tongue in cheek attitude can be appreciated by all.

Textual Analysis - Sin City Poster

Hannah -

Sin City is an American crime thriller neo-noir film, based on the neo-noir comics written by Frank Miller. It was directed by Frank Miller and Robert Rodriguez and released in 2005. The font is very bold and looks like it came from a comic, this is another signal that the film is based on a comic. The use of the bright red in the font shows the importance of the title. The bright red colour connotes blood, anger and danger. The white text also in a comic book like font show up clearly against the back backdrop. The black background of the poster connotes death, fear and darkness. The stance the main male protagonist holds is one of masculinity and power. The mid action stances of all the other characters show the action, movement and violence within the film.

Textual Analysis - Descent Poster

Hannah - This film poster is from the short film ‘Descent’ which is an American thriller released in 2007 and directed by Talia Lugacy.

The film poster has very simple layout with the the main image of a head and shoulders close-up of the female proganist with a vacant and dead look on her face which conotes apathy.
It has an unconvention feature of having the image upside down which connates the idea of things being unnatural and different. The body and head don’t seem to match each other, which adds to this effect. The symetrical and central placement of the image makes it clear that she is the main character and the plot will centre around her and her experiences. The close up aspect on her face puts across that her feelings are important and central to the storyline. This is also re-confirmed by having the actresses name (Rosario Dawson) in reasonbly large font above the title.

The white typewriter style font connotes professionalism and the fuzzy edges also signal that something is wrong and not quite right. The text is quite old fashioned (as it is a typewriter font ) and appears scary and creepy.

The grey, textured background show that she is lying on some kind of stone or uncomforble which suggests that she is in an uncomfortable situation. The grey colour connates bleakness and a melancholy situation. The black from the bottom of the poster connotes death, fear and darkness and the way the black merges into her dark hair suggests that the darkness is permeating into her character and perhaps life. This suggests that the film may contain some dark themes such as the subject of death and depression. When looking at a short synopsis of the film it is not surprising to discover that the film has themes of depression, rape, addiction and sociopathy. 

The very feminine face (curly hair and full rosy lips which signifys her femininaty and sensuality) makes the audience feel sure that it is a female but the boyish torso may make the viewer question this assumption. The head and body do not seem to match somehow.
The bare shoulders and chest shows a vulnerability and the fact that she is lying down on the floor also shows she may be in some trouble.

I choose to analyse this poster because of the close up image which I am considering for my own film poster and to see what effect this gives. I also chose this particlar poster because it is for a quite obscure short film  and the main background colours of black and white. The target audience for this would be males and females aged 18 - 35 with an interest in dark thriller films. It is also a short film which means it has more of a niche audience as it was only shown at film festivals and not released in cinemas to the general public.

The certificate of the film is an 18 which also shows that the target audience would have to be a minimum of this age to watch it because of the content. The thriller genre varys greatly from family all the eway up to very scary and adult , it it fair to say that the certicate of this film reflects the adult nature.

Overall this is a suceesful and effective film poster because it uses the layout, colour, lighting, image and font to appropriately reflect the mood and tone of the film and to attract the intented target audience.

Textual Analysis - La Dame Du Shanghai Poster

Hannah - This film poster is from the film ‘La Dame de Shanghai’ also known as ‘The Lady from Shanghai’ which is an American film-noir thriller released in 1947 and directed by Orson Welles. I choose to analyse the French version of the film poster because I found it more aesthetically pleasing and I felt that it embodies the spirit of film noir well.

The main layout of the poster is quite diffrent in the current set up of a conventional modern day thriller. This is due to the overlapping of different images, which almost tells a story in its own right, introduces the characters and lets the audience begin to draw their own conclusions about what they think the story is about.

Film noirs were the thrillers of their time and were in a sharp contrast to the musicals that were very popular in the fourties and fifties. The extreme close up on the female lead shows her expression and emotion which leads the audience to believe that her emotions are of importance. 

Red sky
Dark sea
Shadow on face
Small boat - signifying an voyage/journey/adventure of some kind



The cartoon style of images with the lead female and male protaganist in a clinche pose on the front show their relationship as the hero and herione. This shows that this film will have very defined roles, such as the hero, villian and herione. The cartoon style is synonamous with the film noir posters from this time period. The cartoon effect gives a dramatic and intense effect and connates that the storyline will be dramatic and interesting. The style is imiatating that of a cartoon strip/comic book. The bright, bold and clashing colours are effective in making the poster very eyecatching and exciting. The technology at the time was also limited and they could only have black and white pictures and films. This meant that to have a colourful poster was to have a cartoon poster which was drawn. The target audience would be people at the time who were interested in cinema.

Textual Analysis - Lady In The Water: Magazine Review

 

 

Hannah - The magazine article I have chosen to analyse is a review of the film 'The Lady in the Water' which is a 2006 fantasy film, written and directed by M. Night Shyamalan.

This review uses one large still image from the film as well as one smaller adjacent image. 

The images don't overlap however instead of having a border the main image bleeds to the edges of the page. The text again is of the same font through out the article except for the title. As a result the title stands out from the text. Unlike the 'Avatar' review this article has highlighted a quote from the text by changing its colour and font size. In addition small amounts of text have been added to the top hand right corner of the images to explain what they are showing.

Textual Analysis - Men Who Stare At Goats Review

This magazine review is from Empire magazine and is reviewing the 2009 film 'Men Who Stare At Goats'. It uses one whole A4 page  for an image from the film. In the right hand corner is some text in red,  The use of red is throughout the double page spread including a red border at the top, used to grab the readers attention. The red lines and text are used through the text and effectively draw attention to key pieces of information.  
The large main image of the two male protagonists show their importance as main characters in the film. Their expressions and stances connate that they are confused, dejected and defeated.  
The main title is in a simple, bold font with a further banner above 'In Cinemas' showing that that this is a current film in cinemas now, while making use of the red as a background.